Our IdeaWorks, LLC helps companies connect with customers and others to:
- Discover business opportunities
- Accelerate growth
- Build successful products and services
We do this by providing innovation strategy and implementation support to help you establish your overall vision and a path to get there; exciting innovation workshops with actionable and measurable results; and deep customer research that lets you uncover insights in ways you may not have used ever before.
Ivy Eisenberg, Founder and CEO
Ivy Eisenberg is an innovation and customer research professional with more than 25 years of experience in the Front End of Innovation, Market Research, Product Management, and User Experience Research. Ivy works with companies of all sizes to develop creativity and innovation workshops that connect businesses to customers or other members of the innovation ecosystem in order to solve problems and accelerate business opportunities. Ivy has worked in the healthcare, financial services, B2B, consumer goods, and telecommunications sectors. Ivy is also an award-winning humor writer, performer and storyteller, with an MBA in Marketing, Entrepreneurship and Innovation from NYU’s Stern School of Business.
Here’s what people are saying:
Excellent workshop! How can I roll this out across my entire organization as soon as possible?
– CIO, Legg Mason
Ivy is a great guest speaker. This is the best event I have attended so far. I enjoyed it because the speaker was charismatic and the session was very efficient. Would love to have her again for in-depth session on communication.
– Attendee, Women in Technology Workshop, Barclay’s Bank
We had done a lot of topical surveys to understand our product, but we asked Ivy to go a step farther, to make a really deep dive about what drives our consumers, how they will use or have used our product, and whether ours is a sustainable answer to their problem. Ivy learned in detail about our product, managed the interview process from soup to nuts, and returned to us information that was thorough, insightful and spot on. It exceeded our expectations. I am clearly impressed by Ivy’s experience and professionalism. Having watched the videos of her work, I am even more impressed by her innate ability to talk to people and to use her personal warmth, honesty, and good humor to draw from consumers special insights. I am deeply grateful for having found her.
– Principal and Co-Founder, Gourmetrics, LLC
Ivy’s enthusiasm, energy, and hard work resulted in a multitude of new connections across and outside the company. She was able to create, articulate, and disseminate the corporation’s Open Innovation vision. The senior leadership and business units embraced the concept and program….Working with Ivy is refreshing. She is invigorating and builds strong teams in which each member is thrilled to contribute his/her very best and is equally value.
– Principal Engineer, Data Mining and Business Intelligence, Pitney Bowes
Ivy is an amazing visionary who can almost effortlessly put all the details into perspective in order to understand the big picture.… She’s sharp and witty and has great insight into the human mind. She has a talent for focusing on the human aspect of software design and development.
-UI Designer/Developer, Red Horizons, LLC
Madeline Ritter, Dynamic Workplaces: Organizational/Design Anthropologist specializing in ethnographic research, workplace trends research, program assessment, organizational change, and innovation facilitation.
Lee Sachs (www.leesachs.com): User Experience, Digital Strategy, Front End Development, Information Architecture. Talented, seasoned UX lead with deep background in Information Architecture, visual design, film, video, and project, product and change management.
Bridget Gibbons, CEO and Founder, Gibbons Digital Consultants (www.gibbonsdigital.com): Gibbons Digital provides expert social media consulting and implementation services to small and medium-sized businesses as well as effective search engine marketing to increase customer base.