Discover New Opportunity Areas with “Lead Users”
Global innovation division of major automotive company’s wanted to very rapidly explore a potential growth area by understanding emerging customer needs and by identifying potential new product and service offerings beyond their core business.
Our IdeaWorks trained personnel in the “Lead-User Method for Breakthrough Innovation” and “Lean Customer Research.” Our IdeaWorks then participated alongside the cross-discipline research team in literature search, market research, ideation, synthesis, internal workshops, and presentation of findings and opportunities. Within 11 weeks, the team interviewed more than 50 individuals, including users, experts, people outside of the core industry—from aerospace to telecom, startup tech companies in various industries, medical professionals, and global entrepreneurs. Team made site visits to user locations and major industry trade show.
Team identified a set of key insights into current and emerging needs of the ecosystem. Five potential areas for product and service innovation were laid out, with breakthrough concepts that could be brought to market in near-term, mid-term or long-term.
Create an Innovative, Energized Work Environment
Senior IT personnel in Investment Bank were looking to identify opportunities to be more innovative in the work environment. Individuals wanted to understand their unique innovation “footprint” (style), as well as how team dynamics could foster innovation.
Our IdeaWorks created an exciting custom Innovation Workshop that began with an icebreaker game, and included sections on:
- What is Creativity? What is Innovation?
- Your Innovation Footprint
- Types of Innovation
- Innovative Problem Solving
Members learned eight creativity tools to generate new ideas and solutions to challenges. The team created a human bar-chart of innovation styles, demonstrating where their strengths and weaknesses lie. The team attacked three department problems using team-oriented creative problem-solving strategies
Customer Research for Early Stage Career Self-Help Startup
Team needed to verify assumptions about women in career transition and validate concept for a self-help career portal targeted to early-to-mid career women.
Conducted 25 interviews; Tested site visits and conversion rates; analyzed and synthesized findings.
Confirmed assumptions of customer need; validated that women 25-40 would sign up, especially with free trial and sample guide. Achieved 40% conversion rate.
Co-Creation with Customers for Girl’s Video Game Startup
Team sought to design a game to teach girls ages 9-13 to learn computer programming. Team hypothesized that narrative, story-based games would attract girls.
Conducted interviews with girls and their parents on game preferences and girls’ behavior vis-à-vis existing market options for learning computer programming. Two 10-year-old girls were recruited for onsite concept development and early prototyping of main character and story sequence.
Created prototype game scenario and pitch deck for “Oh My Code ™ (OMC),” subscription based game and girl’s coding community.