We work with users to understand their needs and design solutions that delight and are easy to use.
What is User Experience (UX)?
User Experience, or UX, “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”* Although most people talk about UX in relation to websites and digital products, any product or service should be designed to deliver the best experience possible. Our IdeaWorks practices Lean UX, which means we get out to your users quickly for rapid, iterative, user testing and feedback.
User Experience includes:
- Visual Design – how the product looks
- Information Architecture – how information is structured
- Interaction Design – how the user interacts with the product, system, or service
- Usability – how easy and pleasing it is to use the product or service
Our IdeaWorks focuses on User Experience Strategy, Research, and Testing, with support for your team during Design and Development.
We Help You Create the Best Possible User Experience
*Definition courtesy of the Nielsen Norman Group www.nngroup.com